Connect with us


MTN’s Yellow Care Week: Big businesses uplifting communities



In today’s interconnected world, the role of big business in creating a positive impact on society has never been more crucial, as it extends far beyond the traditional realms of commerce and profit-making. Societal challenges such as poverty, inequality, climate change and resource scarcity require concerted efforts from multiple stakeholders, including corporations, to bring about meaningful change.

In this context, the notion of Corporate Social Responsibility (CSR) has gained significant traction, with businesses embracing the idea that they have a responsibility to address social and environmental issues. Cooperatively, businesses can pool their resources, expertise and influence to address complex social and environmental issues more effectively. Collaboration between corporations has the potential to amplify their efforts, leading to transformative changes in communities.

In June, MTN, a leading telecommunications company with a strong commitment to corporate social responsibility and community development, launched its highly anticipated Yellow Care Week in Cameroon from June 1st to the 21st under the theme « Empowering Communities to Drive Economic Recovery ». This initiative aims to secure high participation levels of MTN staff in impactful social projects designed to uplift and empower local communities. With a strong commitment to corporate social responsibility, the organization understands that investing in community development leads to sustainable growth and improved lives for all.

 Nompilo Morafo, the Chief Sustainability & Corporate Affairs Officer of MTN Group, emphasized the significance of their employees’ ongoing contributions to society and their commitment to ensuring that the communities we operate in perceive the tangible value our business brings to their lives.

Through Yellow Care Week, MTN employees actively engage in various activities such as educational programs, health camps, environmental conservation and community infrastructure development. The initiative encourages employees to volunteer their time, skills and resources, bringing about positive change. By actively involving its staff, the firm promotes a sense of ownership and empathy, fostering a culture of community service and goodwill.

“At MTN, we believe that everyone deserves the benefits of a modern connect life and by resuming our Y’ello Care campaign, we strive to ensure that we continue to strengthen and uplift all of our community members in their pursual of economic development within each community” – MTN.

In a show of solidarity and commitment to MTN’s Yellow Care Week, Dangote, a prominent industrial conglomerate, donated 500 bags of cement to support community development projects, playing a pivotal role in constructing infrastructure, schools, health facilities and more. Dangote’s contribution demonstrates its dedication to empowering local communities and ensuring sustainable development in Cameroon.

Dangote group took to their LinkedIn to express the reason for their donation, being ‘Because we are committed to your side for a better tomorrow, Dangote cement Cameroon is committed to MTN Cameroon for the #YelloDays2023’.

The donation of 500 bags of cement not only provides a much-needed resource but also serves as a catalyst for greater collaboration between the private sector and local communities. It showcases how corporations can come together, leveraging their strengths and resources to address societal challenges effectively. The partnership between MTN and Dangote creates a ripple effect, inspiring others to contribute and join hands in community upliftment. In an interview, a stakeholder referred to this partnership as ‘the coming together of two African champions to transform Africa’.

The Yellow Care Week initiative, supported by Dangote’s cement donation, is expected to have a profound impact on education, healthcare, infrastructure and environmental conservation. Schools and educational institutions can be constructed or renovated, enabling better learning environments for children. Health camps can offer medical services to underserved communities, providing access to quality healthcare. Community infrastructure projects can enhance the overall quality of life by improving roads, sanitation facilities and clean water access. Environmental initiatives can promote sustainable practices, preserving natural resources for future generations.

The alliance between MTN and Dangote holds immense potential to reform the lives of communities in Cameroon. By pooling their resources and expertise, these corporations can create sustainable, long-term solutions that go beyond one-time projects. The direct involvement of MTN employees ensure that projects are implemented with local insights, cultural sensitivity, as well as a deep understanding of community needs.

It is common knowledge that the assembly of various entities in collaborative efforts spur innovation and technological progress, resulting in solutions that address societal needs and fostering an environment of creativity, where new ideas are nurtured and boundaries surpassed, ultimately benefiting society at large.

The MTN and Dangote collaboration in Cameroon exemplifies the power of synergy and joint effort between big businesses to uplift and empower local communities. MTN’s Yellow Care Week, fueled by the active participation of its employees, combined with Dangote’s generous donation of 500 bags of cement, has set a remarkable example of how companies can leverage their strengths and resources for greater societal impact.

The cooperation also serves as an inspiration for other corporations to recognize their role in community development and social responsibility. By working together, businesses can address larger societal issues and make a lasting difference in the lives of the people they serve.

Through joint efforts, these firms are transforming communities in Cameroon, paving the way for sustainable development, improved access to education and healthcare, and enhanced living standards. Their collaboration serves as a beacon of hope, inspiring other corporations to recognize their social responsibility and actively contribute to community upliftment. Together, these industry giants are changing lives, one project at a time, and leaving a positive legacy for generations to come.

Continue Reading
Click to comment

Leave a Reply

Votre adresse e-mail ne sera pas publiée. Les champs obligatoires sont indiqués avec *


Gallery: Diaspora Excellence Award 2023



At the occasion organized in commemoration of the 10th anniversary of Naija Diaspora Magazine, several individuals, companies, governors, traditional rulers, business owners, government agencies and parastatals as well as politicians were honored for their outstanding performances in 2023. The publication celebrated its
10th anniversary with a two-day event that included the Symposium and Annual Diaspora Excellence Award. This platform provided a unique opportunity for collective learning, networking, and gaining insights into government policies that relate to communities. Attendees were empowered to navigate pathways of positive change. The Symposium lecture was titled: ‘Building a Nation’, with several dignitaries as speakers.



Continue Reading


Inaugural Anambra State Union Football Tournament Triumphs Amidst Adversity



On the 6th of August 2023, a monumental event took place at St Michel, Terminus, Douala, marking the commencement of the First Edition of the Anambra State Union Football Tournament. Under the stewardship of Sir Emeka Uzoka, Chairman of the Anambra State Union, this tournament emerged as a testament to unity, sportsmanship, and the indomitable spirit of the Anambra community.

The opening ceremony set the stage for what would become an unforgettable showcase of camaraderie and competitive fervor. A true celebration of tradition and athleticism, the tournament kicked off with a Veteran Match at 2:00 pm. The clash between Aguata Local Government Union and Nnewi Local Government Union resulted in a gripping encounter, with Aguata securing victory with a 2-0 score line.

Distinguished figures graced the event with their presence, adding prestige to the occasion. Among them was Mr. Oliva Ochi, Consul 1 at the Consulate General Douala, representing the esteemed Consul General, H.E. Amb. (Mrs.) Efe A. Clark-Omeru.

The honorable gathering was further enriched by the participation of key personalities, including: Hon. BIC Okwujiaku, President of the Nigerian Community Douala, HRH Eze Jonathan T. Onyenagubor, Eze Gburugburu 1 of Ohanaeze Ndi Igbo, Cameroon, Sir, Lovinus Ezeh, Vice President, Nigerian Community Douala, Chief Alex Nwoye, Vice President 2, Nigerian Community Douala, Chief Uche Obiekwe, Patron of the Nigerian Community Douala, Chief Innocent Obiorah Odoh, Patron Anambra State Union, Chairmen of Imo and Enugu States Union, Esteemed members of the Anambra State Union.

The event also extended its reach to include esteemed guests from Douala and beyond.
In recognition of the paramount importance of safety and well-being, the organizers ensured the presence of dedicated medical health and security personnel, assuring attendees a secure environment throughout the event.

Despite the inclement weather characterized by heavy rain, the unyielding spirit of the Anambra community remained unshaken. A testament to their passion for football and unity, a remarkable number of attendees braved the elements, converging to witness the unfolding of history on the lush fields of St Michel, Terminus.

The final was held on Sunday 12th of November 2023 @ Bonamousadi Stadium Douala. Oyi Local Government lifted the trophy while Aguta Local Government took the bronze and Idemili Local Government took silver.

The inaugural Anambra State Union Football Tournament stands as an embodiment of shared values, intercommunity collaboration, and the timeless appeal of sport. This event not only etched a significant mark on the sporting calendar but also served as a reminder of the resilience and unity that define the Anambra community.

As the tournament concluded its first chapter, it left in its wake a legacy of camaraderie, sporting excellence, and the promise of more remarkable editions to come.

Continue Reading


CAMEROON: Miniature Africa



Cameroon, nestled in the heart of Central Africa, is a country with a captivating blend of rich cultural diversity, stunning landscapes and abundant wildlife. Often referred to as « Miniature Africa, » Cameroon offers travelers a unique and multifaceted experience, showcasing the continent’s essence in a single destination.

With more than 250 ethnic groups and languages, Cameroon is a melting pot of diverse cultures, traditions and customs. The capital city, Yaoundé, and the economic hub, Douala, provide excellent starting points to dive into Cameroon’s cultural wealth.

Cameroon’s diverse geography offers a plethora of breathtaking landscapes, each with its unique charm.
In the West, the mist-covered peaks of Mount Cameroon, the highest mountain in West Africa, beckon adventurous hikers to climb and witness awe-inspiring views of the surrounding scenery.
Towards the North, the Sahelian region boasts vast savannas and semi-arid landscapes, offering visitors an opportunity to spot magnificent wildlife, and in the East, the dense rainforests of the Congo Basin teem with a rich variety of flora and fauna, including gorillas, chimpanzees, and exotic bird species.

Tourism Spots on a Budget
Here are a selection of the most distinguished and captivating tourist destinations in Cameroon. These remarkable locales boast accessibility without undue strain on one’s financial resources, making them irresistible choices for tourists.

Mefou National Park:
Mefou National Park houses the Mefou Primate Sanctuary, a rescue center managed by Ape Action Africa. With over 300 rare and endangered primates, it’s a significant conservation project in Africa, providing lifelong care and rehabilitation for animals rescued from illegal trades.

Formerly known as Victoria, Limbe is a port city with a diverse flora and fauna influenced by its colonial past. The Limbe Wildlife Centre/Botanical Centre offers a close-to-nature experience, rescuing and caring for ill-treated and endangered animals.

Mount Cameroon:
Mount Cameroon, also called the « Chariot of the Gods, » is West Africa’s highest mountain and an active volcano. A popular destination for adventurers and hikers, the trek offers stunning views, diverse landscapes and encounters with wildlife like monkeys and birds.

Kribi Beach:
Kribi Beach, in the southwestern region, boasts long white sand beaches and clear waters. It’s perfect for swimming, sunbathing and water sports. Visitors can also enjoy the Chutes de la Lobé waterfall, where they can swim under the falls. Local cuisine and seafood delicacies await at various restaurants.

Korup National Park:
Korup National Park, renowned for its bird species, offers pristine tropical wilderness. Visitors can enjoy lodging infrastructure and spot unique primates like the Nigeria-Cameroon chimpanzee and Perseus’s red colobus. Located near the ocean, Mundemba serves as a starting point for tours to the park, where guides often speak the local Cameroonian language.

Cameroon stands tall as a remarkable destination for audacious travelers seeking a blend of cultural diversity, awe-inspiring landscapes and thrilling adventures. From the depths of the rainforests to the heights of its mountains, and from the bustling cities to the serene beaches, the land beckons with open arms, ready to share its enchanting beauty and warm hospitality with all who venture to explore its wonders. As tourism in Cameroon continues to grow sustainably, the country’s potential as a captivating and memorable destination will undoubtedly flourish.


Continue Reading